WeWantAnyCar.com
Namco Fun Scape
Early Learning Center
Searchme4
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WeWantAnyCar.com
Setup and managed a mixture of digital marketing strategies to drive a high number of prospective leads (Valuations & Appointments) on a daily basis.
Primary channel for traffic being Google Organic traffic (SEO) as well as Paid Search via Google Adwords and Bing, with a 5-figure daily marketing budget .Within a period of 2-months, we increased from a 3:1 ROI to a 5:1 ROI via paid search and continued incrasing keyword rankings for a variety of prime terms. Due to the size of the account, to help with the day-to-day optimisation of the account, we utilised bid management software, Marin.
The challenge here was to sustain a low Cost Per Acquisition, whilst maintaining a minimum level of conversions on a weekly basis, which not only did we achieve, but exceeded
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Namco Fun Scape
The Goal for Namco Funscape was to drive Bookings from parents wanting to book something in for their kids to spend a day out.
This was successfully achieved using a combination of strategies, the primary ones being:
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Facebook Advertising
Here we identified a specific audience built several campaigns from direct targeting, re-marketing as well as lead magnet strategies. We utilised email data which helped us to identify similar audiences who we were able to target our ads to.
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Paid Search
Driving potential customers who are actively searching for such activities via Google and Bing. Once again, this also consisted of a re marketing campaign as well as developing specific high-converting landing pages.
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Early Learning Center
The Early Learning Centre project was done in conjunction with the Mothercare website.
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SEO
At first we conducted a full technical SEO audit which highlighted several areas which need to be addressed in order to achieve better rankings for their specific keywords. This was followed by a full on-page optimisation, as well as a strategic link building campaign to attract organic high quality natural in-bounds links, and to help build a solid domain authority
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PPC
A full PPC audit which highlighted a number of areas where by costs of their paid search campaign can be reduced as well as driving higher quality sales. This had to be done with specific KPI's which had to be strictly adhered to.
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Usability Audit
We can drive all the traffic we want to a website, but if it does not convert to sales, its meaningless. Out usability audit helped identified areas that would help maximise on conversion rates and provide a better user-experience.
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Searchme4
Searchme4 is a UK business directory consisting of over 800,000 UK businesses. We implemented both a paid strategy for Search and Display, as well as Social Media/Facebook Advertising. We had 2 target audiences: 1. Those who were looking to find a business (i.e. Tradesman, stores, etc) 2. Businesses who wanted to attract leads and enquires. This was achieved using a combination of strategies from SEO, Paid Search and Social Media